Dating guru: Men should avoid 'overweight' and 'entitled' British women

Men looking for a girlfriend should not date British women, according to controversial dating guru, Richard La Ruina. He says British women are 'overweight' and 'entitled' and Eastern European girls are more feminine, well-mannered and better looking.

Richard, 37, from Cambridge has published two bestselling-books on seduction and has been named 'one of the country's top pick-up artists' in the past. Before becoming one of Britain's most famed pick-up artists, he had been unsuccessful with the opposite sex - and didn't even share a kiss with a woman until he was 21.

But in his mid-twenties, he learned about seduction, moved to Moscow and dated hundreds of women before marrying a Russian woman in 2015.

He joined us in the Good Morning Britain studio on Wednesday's show alongside sex and relationships journalist Felicity Morse, who thinks his view perpetuates a damaging perception of female attractiveness.